The night Of the Living Dead brands

 Focused brands rather than the scattershot approach defined over several decades by General Motors’ mess of poorly-defined brands. But the industry wasn’t always marching to the beat of the fewer, better brands drummer. Once upon a time, the American car market teemed with foreign and domestic brands of all sizes and persuasions, offering consumers a nearly unfathomable level of choice. 

And though we know we’ll never return to the days that saw Borgwards and Crosleys sold alongside MGs and Matras, we do sometimes long for a return to those Wild West days when there were more brands than anyone knew what to do with.

 if you could resurrect a dead brand through a dark and unholy ritual, which would it be and why? Would you rather have giant, coffin-nosed Cords rolling around, or would you like to see Chrysler reboot its small-car program by dusting off the old Rambler name? Or perhaps you’re hoping BMW uses the Isetta nameplate for its forthcoming city car, or that Fiat adds to its burgeoning brand portfolio by draping a Hemi-powered Challenger in sexy Italian metal and calling it the Iso Grifo.

Whatever your unholy brand resurrection dream might be, this is the time to share it.